Mobile Games - Growth Marketing

Prior to purchase, please book a free discovery call so we can align on solutions relevant to your product and studio.

https://calendly.com/pressforplay-consultation/consultation

Kickstart your mobile game’s growth with a hands-on, 3-month performance program designed to optimize user acquisition and profitability.

Boost your revenues with our market-relevant focused approach on multi-channel profitable diversification catered to your product—designed around the three critical stages of UA success:

1. Tech Test – validating marketability, CPI, and early funnel efficiency.
2. Engagement – fixing FTUE, improving IAA/IAP monetization and engagement
3. Scale & Growth – sustainable multi-channel expansion once positive LTV is achieved.

What’s Included

UA Performance Audit
Review of your user acquisition campaigns on Google Play and iOS, identifying and optimizing key touch points for the next phase of growth across the three UA stages.

LTV & CPI Analysis
Evaluation of cost per install (CPI) and lifetime value (LTV) to refine spend efficiency, validate early tech tests, and guide the engagement and growth phases.

Ad Creative & Store Listing Recommendations
Strategic guidance on improving ad creatives (static, videos and playables) and store assets to increase conversion rates. (Production handled by your team.)

Channel Diversification Strategy
Expand and balance user acquisition across Google Ads, Meta, Unity Ads, TikTok with sustainable growth once retention metrics and monetization are solid.

Engagement Details

Duration: 3 months of performance optimization.
Payment: Monthly, each billed separately via Gumroad.
Deliverables: Ongoing insights, optimization plans, creative backlogs, and progress reviews shared on a Notion dashboard.

Deliverables (per game, per month)

Creatives Intelligence

• Video concepts based on competitors: x4
• Playable concepts based on competitors: x2

Campaign Optimization

• Campaign structures and budgets
• Conversion window optimization
• Location targeting optimization

Data Analysis

• Understanding cohort ROAS curves
• Correlation with game monetization
• Actionable insights for improvements across tech test, retention, and growth phases

Outcomes

• Cleaner campaign structures across multiple channels
• Focused creative production and winner selection
• Increase profitable spend and download growth
• Optimized monetization (IAA and IAP) supported by diverse, targeted offers
• Improved game design through FTUE refinement and retention insights

Who It’s For

• Indie teams preparing for soft or global launches
• Mid-sized studios looking for profitable user acquisition scaling on multiple channels

Disclaimer

Results depend on many factors outside our control, including your game design and monetization setup.

While we provide data-driven guidance, ad spend is entirely at your risk and outcomes may vary due to ad platform volatility and market conditions.

UA optimizations cannot compensate for a lack of product–market fit.